Care Can’t Wait

Irish Hospital

Consultants Association

Irish healthcare in crisis

One million Irish people are on a waiting list to see a hospital consultant. That’s 20% of the entire country.

Difficult working conditions are pushing skilled doctors to seek work abroad, retire early, and even change career entirely.


No time to lose

Working with the Irish Hospital Consultants Association, 360 built the Care Can’t Wait campaign to draw the public’s attention to one of the major root causes of hospital waiting times and inspire the government to take decisive action.

Our evocative content across digital, print, and OOH has struck a chord with patients and healthcare practitioners.

IHCA #CARECANTWAIT graphics (2) 75M
IHCA #CARECANTWAIT graphics (2) 40%
IHCA #CARECANTWAIT graphics (2) 70%

Measurable progress

In the first six months of the campaign, Care Can’t Wait featured in media more than 300 times; IHCA’s social following increased by 370%; and the Care Can’t Wait campaign trended more than ten times on Twitter.

IHCA representatives have appeared before the Oireachtas Health Committee and met with Department of Health officials.

In December 2019, following the widespread success of Care Can’t Wait, the Government announced plans to offer public hospital consultants a new employment contract.

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