360 is an intelligent communications agency
We help clients build communications cultures and strategies from the ground up using expert insights and hard data.
We know the old ways of PR but fully embrace and incorporate the platforms and media of now. Data analytics and video production are as familiar to us as the broadsheets and Leinster House.
Meet the Team
Senior Client Executive
Founder and Managing Director
Content and Editorial Manager
Creative and Brand Consultant
Director of Strategy and Insight
Associate Client Director
Macdara Ó Móráin
Michelle Mc Coy
Director of Digital Strategy
Amy helps clients build brand awareness and connect with their audience through social and digital platforms. From day-to-day community management and digital content creation to strategic messaging and social media ad campaigns, she finds the best way to communicate online. Before 360, Amy worked in the telecoms sector.
Barry supports 360’s portfolio of public affairs and corporate clients. With a background in farming, he has a particular interest in the agrifood sector and environmental policy. Before joining 360, Barry was Campaigns & Communications Officer and later President of UCD Students’ Union. He is also an alum of the Washington Ireland Program, interning with the New York State Comptroller during his time in the US.
Dan founded 360 to deliver intelligent communications as a service. Since 2011, he has cultivated a team of almost 30 professionals who share his vision, ethos, and passion for redefining and reshaping PR. Dan works in close partnership with some of Ireland and Europe’s leading CEOs and senior executives to build their organisations’ communications cultures and equip them with the tools to succeed in fast-changing political, commercial, and social landscapes. Previously, Dan was a senior government and political advisor during Bertie Ahern’s term as Taoiseach, and communications director for the Irish Tax Institute.
Declan is 360’s primary content creator, responsible for strategising, managing, and writing editorial campaigns for our client portfolio. He ghostwrites opinion editorials for C-level leadership and edits and publishes 360’s Full Circle magazine. Previously, Declan freelanced as a journalist and voiceover.
Gavin is an experienced director and business advisor in the private sector. He practised as a solicitor for over 20 years and was on the management committee of one of the country’s biggest law firms. He is a qualified tax advisor in Ireland and the UK and was previously chairman of the Tax Committee of the Law Society. Gavin is also a member of the Institute of Directors and has completed the IOD Chartered Directors Diploma and Certificate exams.
Gavin has almost 20 years of experience in developing creative brands and campaigns for some of Ireland’s best-known companies. In a creative consultancy role, he is involved in defining strategy, and providing creative, visual solutions to the brand and design challenges of 360’s clients.
Gerard works with corporate and consumer clients to deliver integrated, results-driven public affairs and communications campaigns. Before 360, he worked at JUUL Labs, Ryanair, and KPMG. Gerard is also a qualified tax advisor. In 2019, he won the Best Supporting Actor Award at the All-Ireland Drama Finals.
Grace is a highly accomplished senior leader, advising a range of clients in the pharmaceutical, medical, telecoms, and energy sectors, with a particular focus on public affairs engagement. She has over two decades’ experience in government affairs, public affairs, communications, and media management. Prior to 360, Grace advised global multinationals on public and government affairs strategies. She is also a former government advisor and began her career as a journalist.
Curious by nature, for Hannah, the basis of all client work starts with an in-depth research-led approach in order to fully understand the inner workings of the client, its commercials, and its customer. This evidence-based approach allows her work to continuously push the boundaries, delivering brave and bold creative for her clients. She advises clients across 360’s public affairs, corporate, and brand portfolios.
Karl specialises in public and corporate affairs for clients operating in highly regulated environments. Prior to joining 360, Karl worked in public affairs and public relations with other communication consultancies. He has also worked for high-profile politicians in both the European Parliament and the Houses of the Oireachtas.
Combining both her journalistic and public relations backgrounds, Lauren utilises her industry knowledge to develop and maintain positive corporate identities for 360’s clients. Through message development, campaign creation, and media relations activity, she builds communications strategies that allow our clients to share their story in a creative and engaging manner.
Lauren brings nearly 10 years of experience in public affairs, communications, and project management to 360. She has a special interest in European affairs, policy and energy, having previously worked at national electricity utility EirGrid, the UK’s Foreign and Commonwealth Office, the Council of European Energy Regulators, and the European Parliament. Lauren has lived and worked in Ireland, the UK, Belgium, and France, and is fluent in French.
Macdara Ó Móráin
Macdara brings strong public affairs insights to 360’s corporate clients, including ongoing monitoring and weekly reviews of parliamentary activity. He is a graduate of UCD with a degree in Economics and Politics. Before 360, he interned with Jim O’Callaghan TD.
Megan is an active behind-the-scenes support to Dan and the leadership team, contributing not only to 360’s administration and day-to day business operations but also its long-term business development. Through her strategic planning and organisational skills, Megan helps to implement initiatives important for 360’s success.
Michelle Mc Coy
Michelle advises clients on digital best practice, trends, audience segmentation, and strategy for the online environment. With over a decade of international experience, she understands how to cut through newsfeed noise and generate bottom-line business results. Before life at 360, Michelle worked in the New Zealand Government and with the UK start-up community.
Nuala believes that every brand has an important story to tell. With a background in journalism, she works with businesses and organisations to find their distinct voice, ground it in a carefully considered strategy and tactical execution plan, and successfully communicate a compelling narrative to both internal and external audiences. In Nuala’s work, creativity is non-negotiable.
With his intelligent communications skillset and extensive media connections, Paddy helps clients build stand-out messaging and achieve their business objectives, whether they’re a start-up raising seed capital or an established player pushing for industry reform or telling their employer brand story. Paddy has been published in a number of national publications, including the Business Post, Irish Independent, Fora.ie, and The42.ie on the theme of strategic communications and reputation management.
Sarah advises 360’s corporate clients and C-level executives on their business and financial communications, including corporate strategy, high-profile transactions, mergers, issues and crises, national policy, internal communications, and reputation management. With over 13 years’ experience in communications, having joined 360 at its inception, she has deep expertise in the technology, aviation, financial services and telecoms sectors, advising leading organisations such as Autodesk, Dell EMC, Qatar Airways, Irish Distillers, the Drinks Industry Group of Ireland, Stobart Group, and ComReg.
Sinéad works with clients to creatively plan and implement their brand and campaign communications. With a vast and varied background in content planning and development, she is an expert storyteller, bringing brands to life both online and off.
Tony is a veteran of Irish and international healthcare and one of the country’s most prominent organisational leaders. From 2012 to 2018, he served as director general of the HSE, Ireland’s national health service. Tony is also a lecturer in management and leadership at Trinity College Dublin; an associate and council member of the Irish Management Institute; a chartered director; a columnist for the Business Post; and an emergency first responder.
Yvonne is a certified public accountant with over 20 years’ experience in both public and private financial services. She is responsible for all financial aspects of 360.
Join the Circle
Get 360’s intelligent communications updates, insights, and research delivered to your inbox every quarter.