360 is an intelligent communications agency

We help clients build communications cultures and strategies from the ground up using expert insights and hard data.

We know the old ways of PR but fully embrace and incorporate the platforms and media of now. Data analytics and video production are as familiar to us as the broadsheets and Leinster House.

Meet the Team

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    Amanda Glancy

    Director of Policy and Campaigns

    Amy Couch

    Digital Executive

    Barry Murphy

    Client Executive

    Dan Pender

    Founder and Managing Director

    Declan Burrowes

    Content and Editorial Manager

    Gavin McGuire

    Strategic Advisor

    Gavin Nugent

    Client Manager

    Gavin O’Shea

    Creative and Brand Consultant

    Grace Cappock

    Client Director

    Hannah O’Neill

    Director of Strategy and Insight

    Heather-Ann Cody

    Senior Client Manager

    Júlia Sarmento Silvério

    Communications Data Analyst

    Lauren Ennis

    Senior Client Executive

    Lauren Murphy

    Senior Client Manager

    Michelle Mc Coy

    Director of Digital Strategy

    Nicola Forde

    Senior Client Manager

    Nuala Ryan

    Client Director

    Paddy O’Dea

    Client Director

    Sarah Courtney

    Client Executive

    Sarah Regan

    Client Director

    Sarah Traynor

    Client Executive

    Sinéad O’Reilly

    Digital Strategist

    Tony O’Brien

    Strategic Advisor

    Yvonne Hollywood

    Financial Controller

Amanda Glancy

Amanda leads 360’s policy and campaign teams. She has almost two decades of experience in policy formulation, public affairs, and reputation management. Before 360, Amanda worked with Taoiseach Enda Kenny as an advisor to the Fine Gael frontbench. She is also a qualified solicitor, having practised at Matheson and Arthur Cox, two of Ireland’s largest law firms.

Amy Couch

Amy helps clients build brand awareness and connect with their audience through social and digital platforms. From day-to-day community management and digital content creation to strategic messaging and social media ad campaigns, she finds the best way to communicate online. Before 360, Amy worked in the telecoms sector.

Barry Murphy

Barry supports 360’s portfolio of public affairs and corporate clients. With a background in farming, he has a particular interest in the agrifood sector and environmental policy. Before joining 360, Barry was Campaigns & Communications Officer and later President of UCD Students’ Union. He is also an alum of the Washington Ireland Program, interning with the New York State Comptroller during his time in the US.

 

Dan Pender

Dan founded 360 to deliver intelligent communications as a service. Since 2011, he has cultivated a team of almost 30 professionals who share his vision, ethos, and passion for redefining and reshaping PR. Dan works in close partnership with some of Ireland and Europe’s leading CEOs and senior executives to build their organisations’ communications cultures and equip them with the tools to succeed in fast-changing political, commercial, and social landscapes. Previously, Dan was a senior government and political advisor during Bertie Ahern’s term as Taoiseach, and communications director for the Irish Tax Institute.

Declan Burrowes

Declan is 360’s primary content creator, responsible for strategising, managing, and writing editorial campaigns for our client portfolio. He ghostwrites opinion editorials for C-level leadership and edits and publishes 360’s Full Circle magazine. Previously, Declan freelanced as a journalist and voiceover.

Gavin McGuire

Gavin is an experienced director and business advisor in the private sector.  He practised as a solicitor for over 20 years and was on the management committee of one of the country’s biggest law firms. He is a qualified tax advisor in Ireland and the UK and was previously chairman of the Tax Committee of the Law Society.  Gavin is also a member of the Institute of Directors and has completed the IOD Chartered Directors Diploma and Certificate exams.

Gavin Nugent

Gavin works on 360’s public affairs team, helping businesses to build integrated communications and public affairs campaigns. His previous experience includes media relations, policy writing, crisis management and stakeholder engagement. Previously, Gavin worked for Irish Water, managing media and stakeholder management in the Greater Dublin area. He was also the communications manager for the Green Party, where he led media relations and campaign planning and worked closely with the parliamentary party.

Gavin O’Shea

Gavin has almost 20 years of experience in developing creative brands and campaigns for some of Ireland’s best-known companies. In a creative consultancy role, he is involved in defining strategy, and providing creative, visual solutions to the brand and design challenges of 360’s clients.

Grace Cappock

Grace is a highly accomplished senior leader, advising a range of clients in the pharmaceutical, medical, telecoms, and energy sectors, with a particular focus on public affairs engagement. She has over two decades’ experience in government affairs, public affairs, communications, and media management. Prior to 360, Grace advised global multinationals on public and government affairs strategies. She is also a former government advisor and began her career as a journalist.

Hannah O’Neill

Curious by nature, for Hannah, the basis of all client work starts with an in-depth research-led approach in order to fully understand the inner workings of the client, its commercials, and its customer. This evidence-based approach allows her work to continuously push the boundaries, delivering brave and bold creative for her clients. She advises clients across 360’s public affairs, corporate, and brand portfolios.

Heather-Ann Cody

From day one, Heather-Ann takes time to establish and nurture strong client relationships, providing strategic counsel with creative flair. Heather-Ann’s thoughtful approach delivers strategic communications that meet business objectives and deliver impactful results.

Júlia Sarmento Silvério

Júlia uses her skills in data analysis, social media, e-commerce, and analytical performance dashboards to develop, measure, and analyse clients’ digital campaigns. She is well-versed in Google Analytics, Data Studio, Rival IQ, and Similar Web, and is the lead analyst for 360’s in-house analytics platform, Pomegranate360. Outside her role, Júlia helps voluntary organisations develop their digital strategies.

Lauren Ennis

Combining both her journalistic and public relations backgrounds, Lauren utilises her industry knowledge to develop and maintain positive corporate identities for 360’s clients. Through message development, campaign creation, and media relations activity, she builds communications strategies that allow our clients to share their story in a creative and engaging manner.

 

Lauren Murphy

Lauren brings nearly 10 years of experience in public affairs, communications, and project management to 360. She has a special interest in European affairs, policy and energy, having previously worked at national electricity utility EirGrid, the UK’s Foreign and Commonwealth Office, the Council of European Energy Regulators, and the European Parliament. Lauren has lived and worked in Ireland, the UK, Belgium, and France, and is fluent in French.

 

Michelle Mc Coy

Michelle advises clients on digital best practice, trends, audience segmentation, and strategy for the online environment. With over a decade of international experience, she understands how to cut through newsfeed noise and generate bottom-line business results. Before life at 360, Michelle worked in the New Zealand Government and with the UK start-up community.

Nicola Forde

Experienced in driving robust, intelligent communications campaigns, Nicola develops and delivers strong content, media profile, and increased awareness among the stakeholders that matter most to our clients. She also brings her extensive internal communications experience to 360’s clients, having previously worked at agrifood giant Glanbia.

 

Nuala Ryan

Nuala believes that every brand has an important story to tell. With a background in journalism, she works with businesses and organisations to find their distinct voice, ground it in a carefully considered strategy and tactical execution plan, and successfully communicate a compelling narrative to both internal and external audiences. In Nuala’s work, creativity is non-negotiable.

Paddy O’Dea

With his intelligent communications skillset and extensive media connections, Paddy helps clients build stand-out messaging and achieve their business objectives, whether they’re a start-up raising seed capital or an established player pushing for industry reform or telling their employer brand story.  Paddy has been published in a number of national publications, including the Business Post, Irish Independent, Fora.ie, and The42.ie on the theme of strategic communications and reputation management.

Sarah Courtney

Sarah is part of the public affairs team, where she works closely on day-to-day management, research, and policy monitoring for clients in the health, retail, education, and employment services sectors.  She produces a weekly in-depth review of parliamentary activity from the Houses of the Oireachtas.

Sarah Regan

Sarah advises 360’s corporate clients and C-level executives on their business and financial communications, including high-profile transactions, mergers, issues and crises, national policy, and reputation management. With over a decade of experience in communications, she has deep expertise in the aviation, technology, and telecoms sector, advising leading organisations such as Qatar Airways, Dell EMC, the Drinks Industry Group of Ireland, Stobart Group, and ComReg.

Sarah Traynor

Sarah uses her intelligent communications abilities to support a range of clients, carving out brand narratives through strategic campaigns and advising clients on their brand journeys. She predominantly advises clients across health, aviation, insurance and telecoms. As a member of the 360 culture team, Sarah helps organise a calendar of activities that incorporates professional skill development, personal growth, and team-building activities.

Sinéad O’Reilly

Sinéad works with clients to creatively plan and implement their brand and campaign communications. With a vast and varied background in content planning and development, she is an expert storyteller, bringing brands to life both online and off.

Tony O’Brien

Tony is a veteran of Irish and international healthcare and one of the country’s most prominent organisational leaders. From 2012 to 2018, he served as director general of the HSE, Ireland’s national health service. Tony is also a lecturer in management and leadership at Trinity College Dublin; an associate and council member of the Irish Management Institute; a chartered director; a columnist for the Business Post; and an emergency first responder.

Yvonne Hollywood

Yvonne is a certified public accountant with over 20 years’ experience in both public and private financial services. She is responsible for all financial aspects of 360.

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