Paddy O'Dea - Page 3 of 3

07th September 2018

Progressive and pragmatic: when Nike met Kaepernick

With Colin Kaepernick the face of Nike’s new campaign, the brand has made a progressive—but ultimately pragmatic—move.

17th August 2018

What corporates can learn from FBD’s handling of its internal investigation

Despite the potential for a media storm, FBD’s quick and decisive action staved off crisis.

20th July 2018

The Southgate method: how openness can strengthen brands

A policy of openness and transparency can save brands from stagnancy and media criticism.

11th June 2018

Newspapers are raging against the dying of the light

Far from off slipping off quietly, in the new media world, newspapers are putting up a fight—and succeeding.

02nd May 2018

Don’t let a negative news story derail your communications campaign

As Ulster rugby continues to stumble from one PR mishap to the next, we look at what they and others could learn from Google Ireland’s Fionnuala Meehan in terms of managing a difficult comms brief.

18th January 2018

Why ‘earned media’ will outmanoeuvre online advertising in 2018

2017 saw a shift in the way consumers engaged with brands. Today, earned media is what is building brands and gaining momentum.

16th March 2017

Brand sincerity and International Women’s Day

If communications is 90% timing, International Women’s Day is one date in the calendar that few brands are prepared to pass up.