Navigating the uncomfortable questions hanging over the build-up to World Cup 2022
In the case of the Qatar World Cup, the relevant parties have had a long lead-in time to pre-empt the difficult questions and fine-tune the official party line.
Paddy O'Dea
Partner
22nd September 2022
Boohoo, sustainability and tired cliché of ‘starting the conversation’
Although coincidental, the term ‘greenwashing’ was also officially added to the Merriam-Webster Dictionary in the same 48-hour window that the partnership with Kardashian was announced.
Paddy O'Dea
Partner
03rd February 2022
The New York Times’ acquisition of The Athletic is a bullish bet on subscriptions
The world’s biggest broadsheets aren’t giving up just yet—in fact, The New York Times’ latest acquisitions suggest long-term strategic positioning.
Paddy O'Dea
Partner
16th December 2021
How the failed European Super League lost the comms battle before it even began
The spectacular implosion of the European Super League makes for a tough lesson in strategic communications.
Paddy O'Dea
Partner
18th November 2021
From corporate raiders to climate heroes? Activist investors explained
Some investment funds are taking a boardroom-down approach to sustainability. Can it change Big Business mindsets and still yield returns?
Paddy O'Dea
Partner
07th September 2021
On the back foot: how Dublin City Council’s pedestrianisation plan revealed fundamental communications flaws
After a summer of misreading the room, the Council needs to reassess the way it communicates with its citizens and businesses.
Paddy O'Dea
Partner
27th May 2021
Choppy waters: why Dublin City Council’s whitewater project has failed to float
So long as Dublin City Council fails to communicate strategically, its proposed whitewater rafting project will struggle to gain supporters.
Paddy O'Dea
Partner
02nd March 2021
How the FAI could have avoided the lasting damage of ‘Videogate’
The FAI’s nervous responses to last November’s ‘Videogate’ affair will only make Stephen Kenny’s job harder.
Paddy O'Dea
Partner
04th December 2020
How we talked past each other in 2020 — The Longest Year
Cancel culture and the civility of online discourse remained testy subjects in 2020. Will we ever be able to agree to disagree?