Paddy O'Dea

19th October 2022

Navigating the uncomfortable questions hanging over the build-up to World Cup 2022

In the case of the Qatar World Cup, the relevant parties have had a long lead-in time to pre-empt the difficult questions and fine-tune the official party line.

22nd September 2022

Boohoo, sustainability and tired cliché of ‘starting the conversation’

Although coincidental, the term ‘greenwashing’ was also officially added to the Merriam-Webster Dictionary in the same 48-hour window that the partnership with Kardashian was announced.

03rd February 2022

The New York Times’ acquisition of The Athletic is a bullish bet on subscriptions

The world’s biggest broadsheets aren’t giving up just yet—in fact, The New York Times’ latest acquisitions suggest long-term strategic positioning.

16th December 2021

How the failed European Super League lost the comms battle before it even began

The spectacular implosion of the European Super League makes for a tough lesson in strategic communications.

18th November 2021

From corporate raiders to climate heroes? Activist investors explained

Some investment funds are taking a boardroom-down approach to sustainability. Can it change Big Business mindsets and still yield returns?

07th September 2021

On the back foot: how Dublin City Council’s pedestrianisation plan revealed fundamental communications flaws

After a summer of misreading the room, the Council needs to reassess the way it communicates with its citizens and businesses.

27th May 2021

Choppy waters: why Dublin City Council’s whitewater project has failed to float

So long as Dublin City Council fails to communicate strategically, its proposed whitewater rafting project will struggle to gain supporters.

02nd March 2021

How the FAI could have avoided the lasting damage of ‘Videogate’

The FAI’s nervous responses to last November’s ‘Videogate’ affair will only make Stephen Kenny’s job harder.

04th December 2020

How we talked past each other in 2020 — The Longest Year

Cancel culture and the civility of online discourse remained testy subjects in 2020. Will we ever be able to agree to disagree?