How you choose to measure the value and impact of a communications campaign is as important as the campaign itself.
Planning for the end gives our communications campaigns focus, goals and purpose.
The power of fake news has been greatly exaggerated. Kneejerk legislation and Big Tech intervention will only turn up the heat in an already stifling public forum.
The transition from PR course to PR job can seem daunting, but with the right skills—and attitude—you can prove yourself a worthy investment.
Distinguishing transient social media fury from a genuine problem will save your brand time and heartache.
“Content for the sake of content” is harming your brand. An authentic content-writing strategy can save it.
Quick, strategic action in a time of crisis will save your brand from long-lasting damage.
Before you start your comms internship, pick an agency that can give you the skills you need to thrive in a fast-moving industry.
Maintaining transparency and credibility is key in the fight against fake news.