Veering from an established plan for an “easy win” often does more harm than good. The Irish Government learnt that the hard way at Christmas.
The blunt tone of the UK Government’s new Better Health campaign may serve only to undermine it.
At 360, we know that an integrated, insights-driven approach to communications works best.
The Covid-19 pandemic is changing every day. Resist the temptation to communicate off the cuff and stick to your plan.
What’s better than a ‘woke’ stakeholder? One that takes action.
How you choose to measure the value and impact of a communications campaign is as important as the campaign itself.
Planning for the end gives our communications campaigns focus, goals and purpose.
The power of fake news has been greatly exaggerated. Kneejerk legislation and Big Tech intervention will only turn up the heat in an already stifling public forum.
The transition from PR course to PR job can seem daunting, but with the right skills—and attitude—you can prove yourself a worthy investment.