Netflix’s strong Academy Award showing proves that creativity and experimentation can go a long way.

AI and tech are convenient, but human customers still crave human interactions. Brands must strike a balance between the two.

The 2019 consumer is socially conscious. Brands that find their social purpose will resonate with customers and grow the bottom line.

John Lewis’s new festive campaign is high in Elton John but low in seasonal spirit. Have brands forgotten the true meaning of Christmas ads?

In a period of crisis, boldly taking command of an issue can benefit your brand in the short and long term.

The collapse of Orla Kiely should prove to brands that influence without strategy has little long-term value.

Experiential events help to connect brands with consumers and media in ways that ‘traditional’ communications cannot.

The brand PR landscape has seen rapid change and development in recent years. Have a read of our top tips on how to stay ahead.

Seven easy ways to help you break down the latest Facebook brand barriers.