Brand Archives - Page 2 of 3 - 360, A FINN Partners Company

01st March 2019

Netflix was the big winner at this year’s Academy Awards

Netflix’s strong Academy Award showing proves that creativity and experimentation can go a long way.

14th February 2019

V-Day or D-Day? Why real customer relationships still matter

AI and tech are convenient, but human customers still crave human interactions. Brands must strike a balance between the two.

11th January 2019

Take a stand or stand down: the value of social purpose

The 2019 consumer is socially conscious. Brands that find their social purpose will resonate with customers and grow the bottom line.

15th November 2018

Who’s buying pianos at John Lewis this Christmas?

John Lewis’s new festive campaign is high in Elton John but low in seasonal spirit. Have brands forgotten the true meaning of Christmas ads?

05th November 2018

Learning from Netflix’s management of the Kevin Spacey scandal

In a period of crisis, boldly taking command of an issue can benefit your brand in the short and long term.

03rd October 2018

Orla Kiely, Kate Middleton, and the emptiness of influence

The collapse of Orla Kiely should prove to brands that influence without strategy has little long-term value.

01st August 2018

How ‘experiences’ are transforming brand PR

Experiential events help to connect brands with consumers and media in ways that ‘traditional’ communications cannot.

27th February 2018

Intelligent comms: the secret to successful brand PR

The brand PR landscape has seen rapid change and development in recent years. Have a read of our top tips on how to stay ahead.

20th February 2018

7 ways to fight the Facebook brand purge

Seven easy ways to help you break down the latest Facebook brand barriers.