Brand Archives - 360

09th February 2021

Rallies and rainbows: how brands can navigate social movements and avoid tokenism

Diversity and inclusion campaigns appeal to younger, socially conscious consumers, but they must be built on lived values and keen cultural analysis.

17th July 2020

Dark factories and denial: Boohoo’s communications crisis is a lesson for all

A head-in-sand approach to crisis communications is damaging Boohoo.com and other “fast-fashion” brands like it.

13th March 2020

Brand SOS: how organisations can adapt to the coronavirus

The coronavirus has created an unexpected dynamic for business and brands. Adapting now is crucial.

03rd December 2019

Unpopular opinion: Christmas ads are a prime example of bad communications

Brands are spending millions a year on increasingly lavish Christmas ads. Is there any point?

01st October 2019

Thinking strategically: how to get the most out of a trade show

A trade show isn’t just a day out of the office—success requires investment in strategy and execution.

05th September 2019

Build stronger relationships by connecting communications

In an always-on world, successfully delivering an impactful message means building connections.

01st March 2019

Netflix was the big winner at this year’s Academy Awards

Netflix’s strong Academy Award showing proves that creativity and experimentation can go a long way.

14th February 2019

V-Day or D-Day? Why real customer relationships still matter

AI and tech are convenient, but human customers still crave human interactions. Brands must strike a balance between the two.

11th January 2019

Take a stand or stand down: the value of social purpose

The 2019 consumer is socially conscious. Brands that find their social purpose will resonate with customers and grow the bottom line.