Brand Archives - 360, A FINN Partners Company

03rd February 2022

The New York Times’ acquisition of The Athletic is a bullish bet on subscriptions

The world’s biggest broadsheets aren’t giving up just yet—in fact, The New York Times’ latest acquisitions suggest long-term strategic positioning.

21st October 2021

What Taco Bell can teach us about authentic communications

Brands don’t need to try hard to be authentic. As Taco Bell shows, often the content you need is right under your nose.

30th September 2021

Stealing the limelight: how a corporate rebrand overshadowed Three’s commitment to the arts

Three now has its name attached to one of Dublin’s most beloved venues—but has it sacrificed cultural sensitivity for corporate power?

09th February 2021

Rallies and rainbows: how brands can navigate social movements and avoid tokenism

Diversity and inclusion campaigns appeal to younger, socially conscious consumers, but they must be built on lived values and keen cultural analysis.

17th July 2020

Dark factories and denial: Boohoo’s communications crisis is a lesson for all

A head-in-sand approach to crisis communications is damaging and other “fast-fashion” brands like it.

13th March 2020

Brand SOS: how organisations can adapt to the coronavirus

The coronavirus has created an unexpected dynamic for business and brands. Adapting now is crucial.

03rd December 2019

Unpopular opinion: Christmas ads are a prime example of bad communications

Brands are spending millions a year on increasingly lavish Christmas ads. Is there any point?

01st October 2019

Thinking strategically: how to get the most out of a trade show

A trade show isn’t just a day out of the office—success requires investment in strategy and execution.

05th September 2019

Build stronger relationships by connecting communications

In an always-on world, successfully delivering an impactful message means building connections.