Diversity and inclusion campaigns appeal to younger, socially conscious consumers, but they must be built on lived values and keen cultural analysis.
A head-in-sand approach to crisis communications is damaging Boohoo.com and other “fast-fashion” brands like it.
The coronavirus has created an unexpected dynamic for business and brands. Adapting now is crucial.
Brands are spending millions a year on increasingly lavish Christmas ads. Is there any point?
A trade show isn’t just a day out of the office—success requires investment in strategy and execution.
In an always-on world, successfully delivering an impactful message means building connections.
Netflix’s strong Academy Award showing proves that creativity and experimentation can go a long way.
AI and tech are convenient, but human customers still crave human interactions. Brands must strike a balance between the two.
The 2019 consumer is socially conscious. Brands that find their social purpose will resonate with customers and grow the bottom line.