We live in an era of identity. To survive, brands, politicians and organisations must anchor their comms activity in core convictions or else stay away from challenging issues.
Dan Pender
Founder and Managing Partner
28th March 2018
An unfortunate—and avoidable—end to the SCU
After just six months, the die has been cast for the Government’s Strategic Communications Unit
Dan Pender
Founder and Managing Partner
03rd March 2018
The Irish have a powerful ability to sniff out claptrap
There’s a lesson in the scandal surrounding the Project 2040 communications strategy.
FORA – 3 MARCH 2018
Dan Pender
Founder and Managing Partner
10th January 2018
Reputation is about managing stress as much as media
Being a leader is stressful. Many responsibilities rest on your shoulders.
Dan Pender
Founder and Managing Partner
24th November 2017
5 questions you should ask before saying yes to a media interview request
For many, the lure of the TV camera can be hard to resist
Dan Pender
Founder and Managing Partner
12th September 2017
The benefits of Leo’s new SCU
How the Government communicates with its citizens and positions Ireland in the world is crucial.
Dan Pender
Founder and Managing Partner
14th June 2017
Taoiseach Leo Varadkar’s new Cabinet
Today marks the election of Taoiseach Leo Varadkar and, in many ways, the beginning of a new epoch in Irish politics.
Dan Pender
Founder and Managing Partner
25th November 2016
What you say and how you say it matters
This has always been especially important in business and politics, but in this smaller, faster, ‘searchable’ world, the words of the TD and the CEO leader travel faster, go further and last longer.
Dan Pender
Founder and Managing Partner
20th October 2016
Influencing change in the Budget starts today
The Finance Bill is the moment that matters if you’re seeking change.
