The Destination

Changing habits

Irish consumers spend more than €12.3 billion online every year. Most of that money goes abroad to international retailers.

For bricks-and-mortar shops, this trend has created an intensely difficult business environment. After all, why go anywhere when you can buy what you want from the comfort of your own home?

The Liffey Valley experience

Through a powerful combination of social media engagement, research-led digital marketing, and themed experiential activations—like the Liffey Valley Life Sessions—360’s intelligent communications strategy has helped reshape the Liffey Valley brand and target audience.

Happy customers

Through 360’s ongoing intelligent communications activity, Liffey Valley is being transformed into a premium lifestyle destination.

In 2019, footfall to Liffey Valley was up almost 5% year-on-year, the centre’s best year in over a decade.

Other 360–Liffey Valley events, including the Life Sessions and Halloween Pumpkin Patch, have led to year-on-year increases in footfall as high as 25%.