Brands don’t need to try hard to be authentic. As Taco Bell shows, often the content you need is right under your nose.
Likes and follows can look impressive, but truly effective social and digital metrics are grounded in careful evaluation of your target audience.
New features help brands stay connected during lockdown.
The blunt tone of the UK Government’s new Better Health campaign may serve only to undermine it.
A head-in-sand approach to crisis communications is damaging Boohoo.com and other “fast-fashion” brands like it.
Brands are spending millions a year on increasingly lavish Christmas ads. Is there any point?