By
MICHELLE MC COY
PR360 has been selected as a finalist in the Digital Media Awards 2018 for our work on the Sudocrem Today’s Mum campaign. We were nominated in the category Best in Integrated Media Strategy.
Working with Sudocrem, a brand beloved by generations of Irish mothers for over 80 years, we developed an integrated media campaign across traditional and digital platforms to promote Sudocrem’s new Care & Protect product which launched in September 2017.
Working alongside Maia Dunphy, we released research which informed this beautiful film by Banjoman Films. We’re extremely proud of it and the success of #TodaysMum.
MICHELLE MC COY
Michelle is the Director of Digital Strategy, and she helps clients cut through the online noise with smart, integrated campaign strategies. She’s known as the PR360 Studio ‘feeder’ so be prepared to have a cup of strong coffee and a slice of cake when you meet her!