2020: the longest year

21st December 2020

Bring the solutions in 2021

There’s a lot riding on 2021. Leaders and organisations that prioritise action and adaptability will come out on top.

17th December 2020

Why culture mattered more than ever in 2020 — The Longest Year

Togetherness is the secret sauce of company culture, and the pandemic has made finding the recipe even harder.

15th December 2020

How RTÉ fell at the last hurdle in 2020 — The Longest Year

RTÉ’s growth in popularity and trustworthiness was squandered by an entirely avoidable crisis.

10th December 2020

How Airbnb survived crisis in 2020 — The Longest Year

By confronting a major existential issue head on, transparent and open Airbnb earned employee and industry admiration.

08th December 2020

How Aryzta went stale in 2020 — The Longest Year

Aryzta lumbers from crisis to crisis. Only a proactive communications strategy can save it from a never-ending negative news cycle.

04th December 2020

How we talked past each other in 2020 — The Longest Year

Cancel culture and the civility of online discourse remained testy subjects in 2020. Will we ever be able to agree to disagree?