What the Raith Rovers controversy tells us about ‘judgement malfunction’
A small Scottish football club has become a global case study for all the wrong reasons: the complete absence of strategic, empathetic communications.
Dan Pender
Founder and Managing Partner
16th December 2021
How the failed European Super League lost the comms battle before it even began
The spectacular implosion of the European Super League makes for a tough lesson in strategic communications.
Paddy O'Dea
Partner
02nd March 2021
How the FAI could have avoided the lasting damage of ‘Videogate’
The FAI’s nervous responses to last November’s ‘Videogate’ affair will only make Stephen Kenny’s job harder.
Paddy O'Dea
Partner
09th July 2020
The “Black Lives Matter effect” on a new generation of young footballers
The global BLM movement has inspired a new generation of young England footballers to take action.
Paddy O'Dea
Partner
28th February 2020
Simon Harris, coronavirus, and the IRFU: it’s not what you say, it’s how you say it
In a crisis situation, how you communicate is the difference between business as usual and wholesale panic.
Paddy O'Dea
Partner
17th October 2019
Data analytics is rewriting the rules of engagement for sports fans, athletes, and clubs
Behind every great team and every great club… there’s data analytics.
360, A FINN Partners Company
13th August 2019
Humble pie on the menu for The Athletic’s founders
The Athletic is transforming sports journalism, but its founders need a more grounded approach to communications.
Paddy O'Dea
Partner
06th August 2019
Harry Maguire: a case study in reputation management
Focus, perspective, and messaging: Leicester City coaches in corporate communications.
Dan Pender
Founder and Managing Partner
30th November 2018
Engage your audience: how Stephen Kenny is already succeeding where Martin O’Neill failed
O’Neill’s sheer force of personality temporarily restored belief in Irish football, but his refusal to communicate his vision left many to view him as ‘old hat’ rather than old school.
