21st February 2024
Despite the new Netflix series, professional rugby continues to play catch up in marketing its game to new audiences.
News of the docuseries first came to light on the eve of the 2023 Six Nations. It was soon accompanied by speculation that the teams involved were dragging their heals about giving the camera crews meaningful behind the scenes access.
17th January 2024
The legal battle may have been won, but the ESL’s failure to mobilise in the Public Relations war remains its biggest failing
Approximately 32 months after it appeared the door to the proposed breakaway European Super League (ESL) had been decidedly slammed shut, a recent European Court of Justice ruling may have reopened it, or at the very least, left the door ajar.
22nd September 2023
An unconvincing ‘mutual’ separation: Examining Manchester United’s handling of the Greenwood affair
Corporate mission statements can be uniquely dull and revealing at the same time. For some organisations, they serve as a guiding light; for others – an afterthought – left to gather dust on a shelf.