Sport Archives - 360, A FINN Partners Company

22nd September 2023

An unconvincing ‘mutual’ separation: Examining Manchester United’s handling of the Greenwood affair

Corporate mission statements can be uniquely dull and revealing at the same time. For some organisations, they serve as a guiding light; for others – an afterthought – left to gather dust on a shelf.

22nd February 2022

What the Raith Rovers controversy tells us about ‘judgement malfunction’

A small Scottish football club has become a global case study for all the wrong reasons: the complete absence of strategic, empathetic communications.

16th December 2021

How the failed European Super League lost the comms battle before it even began

The spectacular implosion of the European Super League makes for a tough lesson in strategic communications.

02nd March 2021

How the FAI could have avoided the lasting damage of ‘Videogate’

The FAI’s nervous responses to last November’s ‘Videogate’ affair will only make Stephen Kenny’s job harder.

09th July 2020

The “Black Lives Matter effect” on a new generation of young footballers

The global BLM movement has inspired a new generation of young England footballers to take action.

28th February 2020

Simon Harris, coronavirus, and the IRFU: it’s not what you say, it’s how you say it

In a crisis situation, how you communicate is the difference between business as usual and wholesale panic.

17th October 2019

Data analytics is rewriting the rules of engagement for sports fans, athletes, and clubs

Behind every great team and every great club… there’s data analytics.

13th August 2019

Humble pie on the menu for The Athletic’s founders

The Athletic is transforming sports journalism, but its founders need a more grounded approach to communications.

06th August 2019

Harry Maguire: a case study in reputation management

Focus, perspective, and messaging: Leicester City coaches in corporate communications.