Sport Archives - 360, A FINN Partners Company

21st February 2024

Despite the new Netflix series, professional rugby continues to play catch up in marketing its game to new audiences.

News of the docuseries first came to light on the eve of the 2023 Six Nations. It was soon accompanied by speculation that the teams involved were dragging their heals about giving the camera crews meaningful behind the scenes access.

17th January 2024

The legal battle may have been won, but the ESL’s failure to mobilise in the Public Relations war remains its biggest failing

Approximately 32 months after it appeared the door to the proposed breakaway European Super League (ESL) had been decidedly slammed shut, a recent European Court of Justice ruling may have reopened it, or at the very least, left the door ajar.

26th October 2023

Winning Hearts and Matches: Tottenham’s ‘Nice Guy’ Communication Formula

It is early days in his reign in North London, but the initial signs are that Ange Postecoglou, Tottenham Hotspur’s manager, is challenging this notion, signalling that nice guys can indeed succeed.

22nd September 2023

An unconvincing ‘mutual’ separation: Examining Manchester United’s handling of the Greenwood affair

Corporate mission statements can be uniquely dull and revealing at the same time. For some organisations, they serve as a guiding light; for others – an afterthought – left to gather dust on a shelf.

22nd February 2022

What the Raith Rovers controversy tells us about ‘judgement malfunction’

A small Scottish football club has become a global case study for all the wrong reasons: the complete absence of strategic, empathetic communications.

16th December 2021

How the failed European Super League lost the comms battle before it even began

The spectacular implosion of the European Super League makes for a tough lesson in strategic communications.

02nd March 2021

How the FAI could have avoided the lasting damage of ‘Videogate’

The FAI’s nervous responses to last November’s ‘Videogate’ affair will only make Stephen Kenny’s job harder.

09th July 2020

The “Black Lives Matter effect” on a new generation of young footballers

The global BLM movement has inspired a new generation of young England footballers to take action.

28th February 2020

Simon Harris, coronavirus, and the IRFU: it’s not what you say, it’s how you say it

In a crisis situation, how you communicate is the difference between business as usual and wholesale panic.