Sport Archives - 360

02nd March 2021

How the FAI could have avoided the lasting damage of ‘Videogate’

The FAI’s nervous responses to last November’s ‘Videogate’ affair will only make Stephen Kenny’s job harder.

09th July 2020

The “Black Lives Matter effect” on a new generation of young footballers

The global BLM movement has inspired a new generation of young England footballers to take action.

28th February 2020

Simon Harris, coronavirus, and the IRFU: it’s not what you say, it’s how you say it

In a crisis situation, how you communicate is the difference between business as usual and wholesale panic.

17th October 2019

Data analytics is rewriting the rules of engagement for sports fans, athletes, and clubs

Behind every great team and every great club… there’s data analytics.

13th August 2019

Humble pie on the menu for The Athletic’s founders

The Athletic is transforming sports journalism, but its founders need a more grounded approach to communications.

06th August 2019

Harry Maguire: a case study in reputation management

Focus, perspective, and messaging: Leicester City coaches in corporate communications.

30th November 2018

Engage your audience: how Stephen Kenny is already succeeding where Martin O’Neill failed

O’Neill’s sheer force of personality temporarily restored belief in Irish football, but his refusal to communicate his vision left many to view him as ‘old hat’ rather than old school.

07th September 2018

Progressive and pragmatic: when Nike met Kaepernick

With Colin Kaepernick the face of Nike’s new campaign, the brand has made a progressive—but ultimately pragmatic—move.

20th July 2018

The Southgate method: how openness can strengthen brands

A policy of openness and transparency can save brands from stagnancy and media criticism.