In a bid to create a more “user-friendly” social media experience, Instagram is now “hiding likes” on posts in Ireland.

Clickbait trades trust for pageviews and website visits. Click-worthy content builds relationships and engagement.

Consumers want a more intimate and authentic relationship with influencers. Brands must take note.

Mixing an energetic offline campaign with an authentic social media strategy helps candidates reach a broad spectrum of voters.

It’s been three months since Instagram launched IGTV, but just how much of an impact has it among the brands and creators it was designed for?

Social media is the new normal. Brands need to prioritise platforms, messaging and content to stand out from the crowd.

Instagram’s mobile-first vertical video platform brings new opportunities for brands.

‘MoJo’ is revolutionising the way we share news and tell stories.

PR360 tracked the social media trajectory of Ireland’s 45 participating athletes in Rio 2016.