Paddy O'Dea

28th February 2020

Simon Harris, coronavirus, and the IRFU: it’s not what you say, it’s how you say it

In a crisis situation, how you communicate is the difference between business as usual and wholesale panic.

17th September 2019

Dublin needs a night mayor—here’s how we can make it work

Dublin’s night-time economy is under threat. A solutions-focused, politically savvy night mayor can save it.

13th August 2019

Humble pie on the menu for The Athletic’s founders

The Athletic is transforming sports journalism, but its founders need a more grounded approach to communications.

30th November 2018

Engage your audience: how Stephen Kenny is already succeeding where Martin O’Neill failed

O’Neill’s sheer force of personality temporarily restored belief in Irish football, but his refusal to communicate his vision left many to view him as ‘old hat’ rather than old school.

05th November 2018

Learning from Netflix’s management of the Kevin Spacey scandal

In a period of crisis, boldly taking command of an issue can benefit your brand in the short and long term.

07th September 2018

Progressive and pragmatic: when Nike met Kaepernick

With Colin Kaepernick the face of Nike’s new campaign, the brand has made a progressive—but ultimately pragmatic—move.

17th August 2018

What corporates can learn from FBD’s handling of its internal investigation

Despite the potential for a media storm, FBD’s quick and decisive action staved off crisis.

20th July 2018

The Southgate method: how openness can strengthen brands

A policy of openness and transparency can save brands from stagnancy and media criticism.

11th June 2018

Newspapers are raging against the dying of the light

Far from off slipping off quietly, in the new media world, newspapers are putting up a fight—and succeeding.