Paddy O'Dea

21st February 2024

Despite the new Netflix series, professional rugby continues to play catch up in marketing its game to new audiences.

News of the docuseries first came to light on the eve of the 2023 Six Nations. It was soon accompanied by speculation that the teams involved were dragging their heals about giving the camera crews meaningful behind the scenes access.

17th January 2024

The legal battle may have been won, but the ESL’s failure to mobilise in the Public Relations war remains its biggest failing

Approximately 32 months after it appeared the door to the proposed breakaway European Super League (ESL) had been decidedly slammed shut, a recent European Court of Justice ruling may have reopened it, or at the very least, left the door ajar.

06th December 2023

Post-riots, Dublin’s incoming Night Mayor must have clarity of vision to get buy-in and restore confidence in the city centre after dark.

There has been a renewed focus in recent years on the part of Government to develop Dublin’s night time economy and to bring it on a par with other leading European capitals.

22nd September 2023

An unconvincing ‘mutual’ separation: Examining Manchester United’s handling of the Greenwood affair

Corporate mission statements can be uniquely dull and revealing at the same time. For some organisations, they serve as a guiding light; for others – an afterthought – left to gather dust on a shelf.

19th October 2022

Navigating the uncomfortable questions hanging over the build-up to World Cup 2022

In the case of the Qatar World Cup, the relevant parties have had a long lead-in time to pre-empt the difficult questions and fine-tune the official party line.

22nd September 2022

Boohoo, sustainability and tired cliché of ‘starting the conversation’

Although coincidental, the term ‘greenwashing’ was also officially added to the Merriam-Webster Dictionary in the same 48-hour window that the partnership with Kardashian was announced.

03rd February 2022

The New York Times’ acquisition of The Athletic is a bullish bet on subscriptions

The world’s biggest broadsheets aren’t giving up just yet—in fact, The New York Times’ latest acquisitions suggest long-term strategic positioning.

16th December 2021

How the failed European Super League lost the comms battle before it even began

The spectacular implosion of the European Super League makes for a tough lesson in strategic communications.

18th November 2021

From corporate raiders to climate heroes? Activist investors explained

Some investment funds are taking a boardroom-down approach to sustainability. Can it change Big Business mindsets and still yield returns?