Despite the new Netflix series, professional rugby continues to play catch up in marketing its game to new audiences.

News of the docuseries first came to light on the eve of the 2023 Six Nations. It was soon accompanied by speculation that the teams involved were dragging their heals about giving the camera crews meaningful behind the scenes access.

08th February 2024

We’re hiring a Senior Account Executive/Account Executive

We’re looking for a Senior Account Executive and an Account Executive to join the 360/FINN team.

08th February 2024

We’re hiring an Account Supervisor

We’re looking for a new new Account Supervisor (Account Manager equivalent) to manage the day-to-day communications and PR activities of a variety of Irish and international clients.

01st February 2024

What do you do if you can’t get in the room with political decision makers?

When aiming to advocate for a particular policy, getting in the room with key decision-makers is frequently not the most challenging part. The real difficulty lies in convincing them of the merits of your perspective.

17th January 2024

The legal battle may have been won, but the ESL’s failure to mobilise in the Public Relations war remains its biggest failing

Approximately 32 months after it appeared the door to the proposed breakaway European Super League (ESL) had been decidedly slammed shut, a recent European Court of Justice ruling may have reopened it, or at the very least, left the door ajar.

08th January 2024

The age of AI: A review of the year that redefined technology

Last November was ChatGPT’s first anniversary. Since its inception, we have seen responses from business and political spheres to this new, unknown and ‘fledgling’ technology range from optimism to caution.

13th December 2023

COP28 yields elusive progress: where do we go from here?

In an encouraging stride towards global climate action, nearly 200 countries participating in the COP28 summit in Dubai have reached a groundbreaking agreement heralded as “historic.”

06th December 2023

Post-riots, Dublin’s incoming Night Mayor must have clarity of vision to get buy-in and restore confidence in the city centre after dark.

There has been a renewed focus in recent years on the part of Government to develop Dublin’s night time economy and to bring it on a par with other leading European capitals.

27th November 2023

Corporate Ireland, Sinn Féin, and cognitive dissonance

When it comes to Sinn Féin, many business leaders appear to be experiencing what performance psychologists refer to as cognitive dissonance—the mental conflict that arises when our beliefs and behaviours do not align.

26th October 2023

Winning Hearts and Matches: Tottenham’s ‘Nice Guy’ Communication Formula

It is early days in his reign in North London, but the initial signs are that Ange Postecoglou, Tottenham Hotspur’s manager, is challenging this notion, signalling that nice guys can indeed succeed.

10th October 2023

Cracking the budget code: how a strong media presence can command action from policy makers

There is such a thing as bad publicity in politics, capitalise on that by hitting the right tone in media – do this and you’ll see policy makers begin to play to your tune and you may just see your pleas answered in the budget.

22nd September 2023

An unconvincing ‘mutual’ separation: Examining Manchester United’s handling of the Greenwood affair

Corporate mission statements can be uniquely dull and revealing at the same time. For some organisations, they serve as a guiding light; for others – an afterthought – left to gather dust on a shelf.

31st August 2023

The Electoral Commission report: why does it matter?

Electoral politics isn’t quite as exciting as topflight football, but to some of us political boffins, the Electoral Commission’s recent announcement is the biggest news since Donald J. Trump entered the White House.