360 is an intelligent communications agency
We help clients build communications cultures and strategies from the ground up using expert insights and hard data.
We know the old ways of PR but fully embrace and incorporate the platforms and media of now. Data analytics and video production are as familiar to us as the broadsheets and Leinster House.
Meet the Team
Director of Policy and Campaigns
Founder and Managing Director
Michelle Mc Coy
Director of Digital Strategy
Amanda leads 360’s policy and campaign teams. She has almost two decades of experience in policy formulation, public affairs, and reputation management. Before 360, Amanda worked with Taoiseach Enda Kenny as an advisor to the Fine Gael frontbench. She is also a qualified solicitor, having practised at Matheson and Arthur Cox, two of Ireland’s largest law firms.
Dan founded 360 to deliver intelligent communications as a service. Since 2011, he has cultivated a team of almost 30 professionals who share his vision, ethos, and passion for redefining and reshaping PR. Dan works in close partnership with some of Ireland and Europe’s leading CEOs and senior executives to build their organisations’ communications cultures and equip them with the tools to succeed in fast-changing political, commercial, and social landscapes. Previously, Dan was a senior government and political advisor during Bertie Ahern’s term as Taoiseach, and communications director for the Irish Tax Institute.
Grace is a highly accomplished senior leader, advising a range of clients in the pharmaceutical, medical, telecoms, and energy sectors, with a particular focus on public affairs engagement. She has over two decades’ experience in government affairs, public affairs, communications, and media management. Prior to 360, Grace advised global multinationals on public and government affairs strategies. She is also a former government advisor and began her career as a journalist.
Michelle Mc Coy
Michelle advises clients on digital best practice, trends, audience segmentation, and strategy for the online environment. With over a decade of international experience, she understands how to cut through newsfeed noise and generate bottom-line business results. Before life at 360, Michelle worked in the New Zealand Government and with the UK start-up community.
Nuala believes that every brand has an important story to tell. With a background in journalism, she works with businesses and organisations to find their distinct voice, ground it in a carefully considered strategy and tactical execution plan, and successfully communicate a compelling narrative to both internal and external audiences. In Nuala’s work, creativity is non-negotiable.
With his intelligent communications skillset and extensive media connections, Paddy helps clients build stand-out messaging and achieve their business objectives, whether they’re a start-up raising seed capital or an established player pushing for industry reform or telling their employer brand story. Paddy has been published in a number of national publications, including the Business Post, Irish Independent, Fora.ie, and The42.ie on the theme of strategic communications and reputation management.
Sarah advises 360’s corporate clients and C-level executives on their business and financial communications, including high-profile transactions, mergers, issues and crises, national policy, and reputation management. With over a decade of experience in communications, she has deep expertise in the aviation, technology, and telecoms sector, advising leading organisations such as Qatar Airways, Dell EMC, the Drinks Industry Group of Ireland, Stobart Group, and ComReg.
Yvonne is a certified public accountant with over 20 years’ experience in both public and private financial services. She is responsible for all financial aspects of 360.
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